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November 2, 2016
By: TOM BRANNA
Editor
CoverGirl named its first male spokesperson—makeup artist and social media personality James Charles. The campaign includes TV, print, digital/social and PR, and he will continue his CoverGirl partnership throughout the year, sharing can’t-miss beauty content, tips, tricks and how-tos. The social media campaign is @JCharlesBeauty with the #COVERGIRLJames hashtag....
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